“Fashion passes, style remains…”
This simple statement captures the essence of her revolutionary contribution to culture.
CHANEL continues, after almost a century, to inspire women of all ages all over the world with its timeless modernity.
From the little black dress to the tweed suit, the quilted handbag to the two-tone shoe and camellia brooch, the perfect red lipstick and the world’s best-selling fragrance N°5, the list of CHANEL’s innovations is unparalleled.
CHANEL has continued this glorious heritage of creation, playing fearlessly with Coco’s radical legacy, offering a vision for the future of the House that is as memorable as its past.
Chanel has reopened its store at South Coast Plaza Mall, in Orange County, California adding 2000 sqf to the existing 7.000 sft., within proximity of Tiffany’s and Nordstrom. The new revamped Chanel store, designed by one of best interior designers nowadays, Peter Marino, features the complete range of Chanel products, with dedicated spaces (”salons”) to ready to wear, accessories and shoes.
Some of the salons are adorned with hand-made gold woven material designed especially for the boutique.
For the stunning confection, Marino chose a glamorous palette of gold, black, and rosy pink, with bespoke upholstery that riffs on classic Chanel tweeds.
Marino, whose resume also includes architectural designs for Dior, Louis Vuitton, Fendi, Armani, Barney’s, and the list goes on, took a minute to chat before the next in a line of adoring fans begged for his attention. Regarding the San Francisco space:
“The store is extremely narrow — in fact it’s the narrowest Chanel space I’ve ever designed in 12 years. So I created an ultra tall ceiling and staircase to make people forget about the narrowness. And it works! Everyone is looking up, and that makes me very happy.”
Marino referenced vintage Chanel aesthetics to inform the new space. The fabric covering the first floor stools and stairway carpeting is a nod to the label’s famous tweed. The costume jewelry display on the Maiden Lane side of the shop (it also has an entrance on Geary) was inspired by the Coromandel screens at Coco’s rue Cambon Paris apartment.
Marino, a New York City native also gave (well-deserved, we think) props to San Francisco, which sometimes gets ugly step sister treatment in the fashion world: “San Francisco is very fashion-aware. The people are extremely educated in fashion; they know just as much as anyone in New York City or Paris.”